New Advertising Campaign Idea #234

It's really based on my love affair with Yoplait yogurt which borders on the obscene-No, I have never stuck my...whatever, I don't need to justify my love affair with Yoplait to anyone. It's between us and that's all that matters. It started when I was a kid and the foil top and shape of the container was so much cooler than the fruit on the bottom or Alpha Beta brand yogurt. God, fruit on the bottom yogurt was so gross. Anyway, it was just way cooler and more fun to eat because it felt like you were eating the insides of a tiny spaceship.

I recently was at the grocery store in a hunger blackout and came home with 10 containers of Yoplait, beanless turkey chili, and I think I actually bought corn dogs or something. Rule to live by: Don't go to the grocery store hungry or high. It's like going to Vegas and drinking to many RVs (Red Bull-Vodkas) and you start seeing through the cards, spilling a drink on the table every twenty minutes and giving a speech to a blackjack dealer that if he is offended by the word "Fuck" then he should go to DeVry and get a different job that's not in a casino filled with drunk people trying to get their rips in before Cirque Du Soleil or a marriage. Yeah, grocery shopping hungry is exactly like that.

Anyway, I was just thinking how awesome it would be if Yoplait put out an ad campaign inspired by the Cocoa Puffs Cuckoo who is cuckoo for Cocoa Puffs and goes all ape shit to try to eat them which implies to children watching the cartoon that they should wear down their parents until they buy them so that the children can be crazy, too.

So, I was thinking that the Yoplait version could be an animated French mime that just appears on the screen with accordion music on in the background. First, he puts on a beret. Then, he lights up one of those super long cigarettes that French people smoke and says very subtly "I'm gay for Yoplait." Other commercials could feature notable French people and gay people alike announcing that they are gay for Yoplait. I'm sensing a movement much like the "I'm a Pepper. You're a Pepper." movement. It would be like "You and I are gay...for Yoplait."

I'd like to see that commercial. I'd also like to see what would happen if I walk by a mime and say under my breath, but just loud enough for the mime to hear, to someone "Don't worry. It's just a shitty clown."